What is the Meaning Behind the Mercedes-Benz Logo?

June 25th, 2018 by

Mercedes-Benz Logo

Founded almost a century ago by Karl Benz and Gottlieb Daimler, Mercedes-Benz and its logo have a long and rich history. Both men were avid mechanics and engineers with a series of accomplishments to their names. In 1886, Benz built a motorized tricycle, and not long after, Daimler constructed a horseless carriage.

A few years later, Gottlieb Daimler founded DMG, and Benz founded Benz & Cie. DMG went on to create the “Mercedes” in 1900, but war in Germany threatened fuel supplies. Drivers weren’t able to put gas in their cars. To overcome this crisis, DMG and Benz & Cie. merged into Daimler-Benz 26 years after the introduction of “Mercedes.”

About a year after the merger, thousands of Mercedes-Benz vehicles were being produced. In 1931, the Mercedes-Benz W15 (also known as Typ(e) 170) debuted at the Paris Motor Show and performed so well that its sales persisted even after it was discontinued in 1936. The success of the W15 helped put Daimler-Benz on the map.

Land, Sea, & Air

Like the brand itself, the Three-Pointed Star has undergone a series of changes over the years. Allegedly, the design first came from the Daimler family’s postcards. Initially, the star was gold, white, and finally, silver. The Three-Pointed Star of today is simple and straightforward: silver with a sleek circular border. Each of the three points corresponds to land, sea, and air—representing the superiority of Daimler engines.

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